Chaucer Foods Website Redesign

The Project

Chaucer Foods is a global freeze-dried fruit and vegetable manufacturer. The task was to create a website that not only allowed them to stand apart from competitors, but focus on the quality and personalization of their product offerings. The redesign aimed to be vibrant and fresh, keeping the focus on the quality and range of Chaucer Foods products.

My Role

Led and executed the redesign process from wireframes to finalized designs

Worked alongside content and UX strategists and developers

Directed a photoshoot for new product images

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oversite - dark patterns